Most websites die a
slow, silent death.
Six months after launch, the typical website starts decaying. Not all at once — quietly. By the time you notice, you've lost rankings, customers, and trust.
Speed drops
Page weight grows, scripts pile up, mobile experience suffers.
Security gaps open
Outdated plugins, expired SSL, unpatched cores — quiet doors for attackers.
Rankings slip
Content stays static, competitors publish, Google notices.
Forms break
Leads stop coming. Nobody knows for weeks. Sometimes months.
Renewals get missed
Domain expires. Hosting cuts off. Recovery is panic and money.
Conversions stall
Nobody is optimising. The site you launched is the site you have — forever.